Careers Websites - 2020 growth strategy
HotLizard can provide your business with a professional Career Website that will seamlessly blend in with your existing brand. Some tips for a careers site:
Explaining Your Brand / Its Own Unique Area
When developing a careers website, the core objective is to try and sell the benefits of working for your company. This is a great opportunity to show case career pathways, types of jobs available and what your company culture is really like. Employee testimonials, both written and via video can be great ways of communicating who you are as a company. Links to social media is another fantastic way of allowing your prospective candidates to have an insight as to who you are as a company.
Being Responsive (the website platform!)
Various research has shown that up to 80% of job searches are carried out on mobile and tablet devices, so a fully responsive design that is optimised for all devices is essential.
Ease of Job Application’s
Ideally you need to make the process of finding the perfect job as easy and as straight forward as possible. With options such as the ability change your job sectors to meet your company’s requirements will help improve the candidate user experience and keep the information as concise and as relevant as possible. Options such as setting up jobs alerts also enables your careers site to work on your behalf to contact your prospective candidates with their ideal jobs for you.
There are constant changes within technology and the recruitment space, where one of the latest developments is that of Google Jobs. If you are looking to develop a careers website, it is important that it is Google Jobs compliant, as this will have a positive impact on SEO and the candidate user experience.
If you are considering a careers website, please feel free to give the team at HotLizard a shout. HotLizard allows a staging site, free of charge and with no obligation – just to see if a careers website is right for you. The team can be reached on 01621 813 339 or firstname.lastname@example.org.