Email Marketing Platform

Create campaigns, target audiences across products, track engagement — all with GDPR compliance built in.

Clubs can create, approve and send email marketing campaigns with confidence, where a governed workflow ensures every campaign is reviewed, approved, and quality-checked before it reaches a single inbox. No accidental sends, no unapproved content. 

The HotLizard platform enforces seven mandatory checks before any campaign can be submitted, ensuring quality and compliance every time. Schedule campaigns for future delivery enables effective time management, with built-in rate limiting checks ensures your campaigns send without issue.

Reach the Right People, Across Every Product

If the Club is using the HotLizard Single Sign-on platform, this builds in dynamic audience segments that pull from any connected product — Ticketing, Retail, Food & Beverage. Enabling clubs to target users based on real behaviour, not guesswork.

This cross-product intelligence provides clubs with the opportunity to use a retail campaign to target specific users with ease. This is subject to having the relevant modules on the HotLizard platform that provides the required data.

Craft Beautiful Emails with Dynamic Content

Using a full HTML editor with live preview, reusable templates, dynamic personalisation tokens, and content pulled directly from the Club's product catalogues, ensures effective emails can be sent. Side-by-side code editor with live rendering, syntax highlighting, email-friendly guidance, and instant visual feedback are all included as standard. Dynamic placeholders automatically replaced at send time with recipient-specific data. Reusable brand-scoped templates with automatic footer injection. Marketing emails get unsubscribe links; operational emails don't. Potential to pull shared content from Product Sites such as latest news, fixtures, featured products and place directly into emails.

Measure Every Interaction

Automatic open tracking, click tracking, and unsubscribe monitoring allowing Clubs to see exactly how their audience engages with every campaign.